The DEVIL is ever kind to his own

Meaning & Analysis

The Devil, as the embodiment of evil, consistently shows favor and provides benefits to his followers or those who belong to his party.

Insights

Prosperity of the Wicked

The proverb is a cynical observation that wicked, corrupt, or undeserving people often seem to succeed and prosper, as if they are being rewarded by a malevolent force for their behavior.

In-Group Favoritism

It suggests that even malevolent or corrupt systems have their own internal logic of loyalty and reward. A leader, no matter how evil, secures allegiance by taking care of their followers.

Rationalizing Others' Success

The saying can be used to express envy or resentment towards the success of others. By attributing their good fortune to the Devil, the speaker diminishes their rivals' achievements and implies they were gained through unfair or immoral means.

Psychological and Theological Explanation

The proverb reflects a folk-theological explanation for the prosperity of the wicked, a common paradox in religious worldviews. It serves as a psychological coping mechanism, allowing people to rationalize the success of those they deem undeserving by attributing it to malevolent supernatural aid rather than merit.

Critique of Cronyism

This saying is a powerful piece of social commentary on cronyism and corruption. It suggests that success is often due to membership in a closed, self-serving group ('the Devil's own') that rewards loyalty, rather than individual talent or virtue.

Literary and Mythological Resonance

The concept of a transactional relationship with a malevolent figure is a classic trope, most famously embodied in the Faust legend. The proverb taps into this deep cultural narrative where power and prosperity are gained through a pact with evil, reinforcing the idea that great success can have sinister origins.

Rhetorical Devices

Irony

The proverb employs stark irony by associating 'kindness', a positive human virtue, with the Devil, the ultimate symbol of evil. This contrast highlights the perverse and self-serving nature of the 'kindness' being offered.

Anthropomorphism

The Devil, an abstract representation of evil, is given the human capacity for kindness and loyalty, making the concept more tangible and creating a powerful, memorable image of a transactional evil.

Symbolic Diction

The phrase 'his own' is a potent and slightly ambiguous term. It creates a sense of a sinister, exclusive club or family, bound by allegiance to a corrupt leader, which enhances the proverb's cautionary and cynical tone.

evilcynicisminjusticeprosperitycronyismirony
Analyzed with gemini-2.5-pro on July 5, 2025

Transcription

Quotations

You were worse then the deuil els, —for they say hee helps his seruants.

1606, J. DAY, Isle Gulls, s. D4v
1661, A. BROME, New Monte-bank: Poems, p. 148

The Dee’ls ay good to his own.

1721, KEL., p. 310

The fondest father in the world. —Ay, madam, that’s true; for they say, the devil is kind to his own.

1738, SWIFT, Pol. Conv., III, p. 459

Cross References

Annotations

  1. Spoken when they whom we affect not, thrive and prosper in the World; as if they had their Prosperity from the Devil.

Original Scan

The DEVIL is ever kind to his own - a scanned entry from Tilley's 1950 Dictionary of Proverbs.
Scan courtesy of HathiTrust Digital Library.
Used under CC BY-NC 3.0.

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Last updated: January 27, 2026