Good COUNSEL cannot be bought too dear

Meaning & Analysis

The proverb asserts that no price is too high to pay for valuable advice or guidance, as its benefits will always outweigh the cost.

Insights

The Pricelessness of Wisdom

Metaphorically, the proverb equates wisdom with a commodity of infinite worth. 'Buying' counsel symbolizes the effort, humility, and resources one must invest to gain foresight, suggesting that true wisdom is a priceless asset that transcends material cost.

Counsel as a Strategic Investment

It frames the act of seeking advice as a strategic investment rather than a mere transaction. The 'price' paid is an investment in future success or the prevention of failure, yielding returns that are far greater than the initial cost.

The Rarity of True Guidance

The proverb implies that genuine, effective guidance is a rare and precious resource. In a world filled with opinions, finding truly good counsel is difficult, which is why it commands such a high value and should be secured at any cost.

Historical Value of Advisors

In historical political and military contexts, the right counsel could determine the fate of kingdoms, making its value quite literally immeasurable. The proverb reflects the high stakes of leadership, where a single piece of wise advice could avert disaster or secure victory.

Economic Principle of Information

The proverb articulates a core principle of risk management and investment. Paying a high price for expert guidance (whether financial, legal, or strategic) is framed as a wise expenditure to prevent far greater future losses, highlighting the economic value of information.

Psychology of Prevention

Psychologically, the proverb confronts the common human bias of undervaluing preventative measures and expert advice, often due to pride or short-sightedness. It champions the humility required to seek and pay for guidance, framing it as a strength, not a weakness.

Rhetorical Devices

Hyperbole

The phrase 'cannot be bought too dear' is a hyperbolic statement that effectively emphasizes the immense, almost limitless, value of good advice by suggesting no cost is unreasonable.

Paradox

The proverb presents a subtle paradox by discussing the 'price' of counsel while implying its ultimate value is incalculable or 'priceless', creating a memorable tension between material cost and intangible worth.

Abstraction

The use of the abstract noun 'counsel' allows the proverb to apply universally to any form of guidance—be it strategic, personal, or financial—enhancing its timeless and versatile nature.

wisdomvalueadviceinvestmentforesightcost
Analyzed with gemini-2.5-pro on July 27, 2025

Transcription

Quotations

Good counsell is worth good monie, Madame.

1606, J. DAY, Isle Gulls, s. E4

No value can be put upon good counsel.

1659, HOW., Span. Prov., p. 10
1666, TOR., It. Prov., 10, p. 51

Cross References

  • See Sm., p. 123.

Original Scan

Good COUNSEL cannot be bought too dear - a scanned entry from Tilley's 1950 Dictionary of Proverbs.
Scan courtesy of HathiTrust Digital Library.
Used under CC BY-NC 3.0.

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Last updated: January 27, 2026