Sooth BOURD is no bourd

Meaning & Analysis

A jest that tells the truth is no joke; when a ‘joke’ speaks plain truth, it ceases to be harmless fun.

Insights

Truth’s sting

Humor that lands because it is accurate inflicts a real wound; laughter becomes a scalpel that cuts into reputation and self-image.

Satire as judgment

A ‘true jest’ functions like a verdict: by exposing genuine vice or folly, it stops being play and becomes moral censure.

Social risk of candor

Using banter to smuggle truth courts backlash; the speaker cannot hide behind levity once the target recognizes themselves.

Blurred boundaries

The line between wit and insult collapses when facts are involved: entertainment shades into accusation, and mirth into malice.

Lexical root

‘Sooth’ means truth; ‘bourd’ (Scots/ME) means jest. The proverb’s compact contrast signals that content (truth) can transform genre (jest) into rebuke.

Polite cruelty

Communities often cloak criticism as play. This maxim unmasks the tactic: when the barb is accurate, the target feels judged, not entertained.

Theatrical caution

Stage moralists warn ‘beware your true jests’: comedy that names real faults breaks convivial truce and can ignite quarrels or censorship.

Cognitive dissonance

A ‘true jest’ forces unwelcome self-recognition. Guilty ears amplify the hurt, turning laughter into a mirror people would rather smash than face.

Proverbial family

Related sayings—‘True jests are the worst,’ ‘There’s many a true word spoken in jest’—map a spectrum from useful truth-telling to socially dangerous candor.

Rhetorical Devices

Paradox

Calls a jest ‘no jest’ once it is true, jolting expectations and highlighting the moral weight of accuracy.

Antithesis

Opposes ‘sooth’ (truth) to ‘bourd’ (jest), sharpening the threshold where play turns serious.

Aphoristic negation

The blunt ‘is no’ gives categorical force, converting witty observation into rule.

Archaism

Old words (‘sooth,’ ‘bourd’) lend gnomic gravity and a northern/Scots flavor that marks the saying as traditional wisdom.

Ellipsis

Leaves unspecified whose faults are named, inviting application to gossip, satire, and quarrels alike.

truthhumorsatireoffensecandorethics
Analyzed with gpt-5.0-thinking on November 14, 2025

Transcription

Quotations

It is yll iestyng on the soothe. Soth bourd is no bourd, in ought that myrth dooth.

1546, HEY., II viii, s. K2
1562, HEY., Epig., 88, p. 140.

(As the old saying is, Sooth).

1591, HARINGTON, Apol. Poet.: Orl. Fur., f. 6
a1598, FERG., MS, no. 1175
1616, DR., s.v. Jesting, no. 1067

'Ware your true jests, Mr. Compasse.

1640, JONSON, Magn. Lady, I vii 36
c1640, W.S., Countrym. Commonw., p. 37
1668, R.B., p. 47

(A sooth bourd).

1721, KEL., p. 3

Spoken when People reflect too satyrically upon the real Vices, Follies, and Miscarriages of their Neighbours.

*Note

Cross References

Annotations

  1. jest

Original Scan

Sooth BOURD is no bourd - a scanned entry from Tilley's 1950 Dictionary of Proverbs.
Scan courtesy of HathiTrust Digital Library.
Used under CC BY-NC 3.0.

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Last updated: January 27, 2026