That is a good BOURD that all men laugh at

Meaning & Analysis

A jest is deemed good if it makes everyone laugh.

Insights

Popularity as proof

Treats universal laughter as the metric of quality: the crowd’s reaction authenticates the jest, making pleasure a communal vote rather than a critic’s judgment.

Social cohesion

Laughter synchronizes a group; a ‘good bourd’ is one that aligns many minds at once, forging quick solidarity through shared amusement.

Conformity pressure

Implied universality—‘all men’—creates normative force: people may laugh to belong, so the jest’s ‘goodness’ may reflect social coercion more than wit.

Lowest common denominator

What everyone laughs at is typically broad, simple, or familiar; the proverb hints that accessibility, not refinement, governs public success.

Ethics of ridicule

The line risks sanctifying laughter even when it targets the vulnerable; mass approval can mask cruelty, so ‘good’ becomes morally ambiguous.

Lexical note

‘Bourd’ (Scots/ME) means ‘jest.’ Pairing it with ‘all men’ elevates a local word with a universalizing claim, presenting folk humor as a communal standard.

Humor theories

The proverb sits at the crossroads of superiority (we laugh at someone), relief (we release tension together), and incongruity (we ‘get’ the same mismatch). Its test is not originality but shared comprehension.

Crowd psychology

Laughter is contagious; applause-like dynamics can inflate perceived funniness. The saying registers this social echo effect, where the roar supplies its own evidence.

Carnival democracy

In festive or tavern settings, wit is plebiscitary—success is counted by noise. The proverb preserves that demotic criterion, resisting elite gatekeeping of taste.

Counter-reading

Taken wryly, it critiques the tyranny of taste: if ‘all men’ must laugh, dissent is silenced. The line thus doubles as a warning about mistaking consensus for value.

Rhetorical Devices

Hyperbolic universal

‘All men’ overstates reach to stamp authority on the claim, lending a grand, sweeping tone to a local judgment.

Gnomic present

States a timeless rule (‘is a good bourd’), giving the maxim aphoristic punch and portability.

Tautology with a test

Defines ‘good jest’ by its effect, a circular-seeming move that is rhetorically effective because the effect is publicly observable.

Alliteration/assonance

The b/vowel chime in ‘good bourd’ provides sonic snap, helping the proverb stick in oral exchange.

Irony (potential)

Heard skeptically, the line ironizes crowd-pleasing humor, hinting that universal laughter may reflect easy targets or herd behavior.

humorpopularityconformitylaughterethicscommunity
Analyzed with gpt-5.0-thinking on November 14, 2025

Transcription

Quotations

(laughs).

a1598, FERG., MS, no. 1360

Annotations

  1. jest

Original Scan

That is a good BOURD that all men laugh at - a scanned entry from Tilley's 1950 Dictionary of Proverbs.
Scan courtesy of HathiTrust Digital Library.
Used under CC BY-NC 3.0.

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Last updated: January 27, 2026