Ill WARE is never cheap

Meaning & Analysis

Goods of poor quality are not a good bargain, regardless of their low price, because their true cost emerges over time through repairs, replacement, or failure.

Insights

The Hidden Cost of Compromise

The proverb extends beyond commerce to warn that compromising on standards or accepting a flawed option in any area of life—such as relationships, ethics, or opportunities—will ultimately lead to greater trouble and dissatisfaction. What seems like an easy path often has hidden costs.

Superficiality vs. Substance

It serves as a metaphor for the idea that superficial attractiveness (a low price) can mask fundamental flaws. It advises looking beyond immediate appearances to assess the intrinsic, long-term worth of a person, idea, or situation.

Defining True Value

This proverb argues that true value is defined by durability and utility, not by its initial cost. An investment in quality provides better returns over time, while a 'bargain' on something inferior is ultimately a net loss.

Critique of False Economy

This proverb encapsulates the modern economic concept of 'total cost of ownership', where the initial price is only a fraction of the long-term expense. A low-quality item may require frequent repairs, replacement, or cause secondary problems, making its true cost much higher than a quality alternative.

Historical Material Culture

In a pre-industrial world, where goods were essential tools for survival and livelihood, the quality of 'ware' had immediate, tangible consequences. A poorly crafted tool or garment was not just an inconvenience but a genuine liability, making this proverb a practical piece of folk wisdom.

Psychological Insight

The proverb taps into the psychological tension between the desire for immediate savings (the 'cheap' price) and the rational understanding of long-term value. It serves as a caution against the cognitive bias of short-term thinking.

Rhetorical Devices

Paradox

The proverb presents a paradox by stating that something 'cheap' is 'never cheap'. This logical contradiction forces the listener to reconsider the definition of 'cheap', shifting the focus from initial price to overall value and long-term cost.

Antithesis

The stark juxtaposition of 'Ill' (bad, poor quality) and 'cheap' (low cost) creates a memorable and forceful statement that highlights the deceptive relationship between price and quality.

Hyperbole

The use of the absolute term 'never' lends the proverb an air of universal, unassailable truth, transforming it from a simple observation into a firm rule of conduct.

qualityvaluecosteconomicsdeceptionlong-term
Analyzed with gemini-2.5-pro on August 8, 2025

Transcription

Quotations

Bad ware is neuer cheape yneugh.

1611, COT., Mauvais, s.v.
HERB., no. 61
1658, EDMONDSON, Comes Fac. in Via, p. 20

Cross References

Original Scan

Ill WARE is never cheap - a scanned entry from Tilley's 1950 Dictionary of Proverbs. Ill WARE is never cheap - a scanned entry from Tilley's 1950 Dictionary of Proverbs. (continuation)
Scan courtesy of HathiTrust Digital Library.
Used under CC BY-NC 3.0.

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Last updated: January 27, 2026