Meaning & Analysis
Something that is very inexpensive (a 'good cheap' or bargain) will ultimately prove to be expensive ('dear') in the long run.
Insights
True Cost vs. Price
The proverb is a classic warning about the difference between price and true cost. An item with a low initial price may be of such poor quality that it requires frequent repairs or early replacement, making it more expensive over time than a higher-quality alternative.
Temptation of Unnecessary Consumption
As historical commentators noted, a bargain is not a bargain if it tempts one to purchase something that isn't needed. The money spent, no matter how little, is wasted, making the 'cheap' item a 'dear' mistake.
The Hidden Cost of Shortcuts
The proverb can be applied to situations beyond commerce. An 'easy' or 'cheap' solution to a problem that cuts corners may seem attractive but often creates more significant, costly complications in the future.
The Economics of Value
This proverb reflects a timeless piece of consumer wisdom, warning that the initial low price of an item often masks poor quality, leading to higher long-term costs for replacement or repair. It champions the idea of value over simple price.
Psychology of Temptation
The provided 17th-century quotations reveal a key psychological insight: low prices tempt people into buying things they do not need. The 'dearness' comes not just from poor quality, but from the waste of buying unnecessarily.
Linguistic Heritage
The phrasing 'good cheap' is a linguistic artifact from older English where 'cheap' meant 'bargain' or 'market' (like London's Cheapside). The proverb preserves this archaic usage, which sounds paradoxical to the modern ear.
Warning Against Shortsightedness
Beyond commerce, the proverb serves as a broader cultural warning against taking shortcuts or choosing the 'easy way' in any endeavor, as these often lead to more significant problems and costs later on.
Rhetorical Devices
Paradox / Antithesis
The proverb's central power comes from the direct contradiction between 'cheap' and 'dear'. This paradoxical statement grabs attention and forces the listener to uncover the underlying truth.
Brevity
The saying is extremely concise and memorable. Its three-word structure makes it a powerful and easily repeatable piece of folk wisdom.
Irony
There is a strong situational irony in the proverb. The act of trying to save money by buying something cheap ironically results in a greater financial loss.
Transcription
Quotations
Although the gallant be so braue, And sell such pleasures here, They that best cheape doe buy the same, Shall find it all too deere.
On things good cheape consider well.
*For it tempts a man to buy what he hath no need of.
*For it tempts a man to buy what he needs not.
*For it tempteth a Man to buy what he wanteth not.
Good Cheap, is Dear at long-run.
Cross References
- See Sr., no. 713.
- C258 Light cheap lither yield
- W64 Ill ware is never cheap.
Related Proverbs
Original Scan


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