Good CHEAP is dear

Meaning & Analysis

Something that is very inexpensive (a 'good cheap' or bargain) will ultimately prove to be expensive ('dear') in the long run.

Insights

True Cost vs. Price

The proverb is a classic warning about the difference between price and true cost. An item with a low initial price may be of such poor quality that it requires frequent repairs or early replacement, making it more expensive over time than a higher-quality alternative.

Temptation of Unnecessary Consumption

As historical commentators noted, a bargain is not a bargain if it tempts one to purchase something that isn't needed. The money spent, no matter how little, is wasted, making the 'cheap' item a 'dear' mistake.

The Hidden Cost of Shortcuts

The proverb can be applied to situations beyond commerce. An 'easy' or 'cheap' solution to a problem that cuts corners may seem attractive but often creates more significant, costly complications in the future.

The Economics of Value

This proverb reflects a timeless piece of consumer wisdom, warning that the initial low price of an item often masks poor quality, leading to higher long-term costs for replacement or repair. It champions the idea of value over simple price.

Psychology of Temptation

The provided 17th-century quotations reveal a key psychological insight: low prices tempt people into buying things they do not need. The 'dearness' comes not just from poor quality, but from the waste of buying unnecessarily.

Linguistic Heritage

The phrasing 'good cheap' is a linguistic artifact from older English where 'cheap' meant 'bargain' or 'market' (like London's Cheapside). The proverb preserves this archaic usage, which sounds paradoxical to the modern ear.

Warning Against Shortsightedness

Beyond commerce, the proverb serves as a broader cultural warning against taking shortcuts or choosing the 'easy way' in any endeavor, as these often lead to more significant problems and costs later on.

Rhetorical Devices

Paradox / Antithesis

The proverb's central power comes from the direct contradiction between 'cheap' and 'dear'. This paradoxical statement grabs attention and forces the listener to uncover the underlying truth.

Brevity

The saying is extremely concise and memorable. Its three-word structure makes it a powerful and easily repeatable piece of folk wisdom.

Irony

There is a strong situational irony in the proverb. The act of trying to save money by buying something cheap ironically results in a greater financial loss.

costvalueparadoxconsumerismtemptationshortsightedness
Analyzed with gemini-2.5-pro on July 22, 2025

Transcription

Quotations

Although the gallant be so braue, And sell such pleasures here, They that best cheape doe buy the same, Shall find it all too deere.

1580, H. GIFFORD, Farewell Court: Gilloflowers, p. 152

On things good cheape consider well.

1591, FLOR., Sec. F. VII, p. 123
1640, HERB., no. 257

*For it tempts a man to buy what he hath no need of.

1658, [EDMONDSON], Comes Fac. in Via, p. 183

*For it tempts a man to buy what he needs not.

1659, HOW., Eng. Prov., p. 8a

*For it tempteth a Man to buy what he wanteth not.

1664, COD., p. 194

Good Cheap, is Dear at long-run.

1732, FUI., no. 1704

Cross References

Original Scan

Good CHEAP is dear - a scanned entry from Tilley's 1950 Dictionary of Proverbs. Good CHEAP is dear - a scanned entry from Tilley's 1950 Dictionary of Proverbs. (continuation)
Scan courtesy of HathiTrust Digital Library.
Used under CC BY-NC 3.0.

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Last updated: January 27, 2026