It will not (will) quit the COST

Meaning & Analysis

An action or endeavor is not (or is) worth the expense, effort, or resources invested; the outcome does not (or does) justify the input. 'To quit the cost' means to repay the expense.

Insights

Cost-Benefit Principle

The proverb serves as a fundamental principle of cost-benefit analysis, urging an evaluation of whether the potential rewards of any venture—be it financial, emotional, or intellectual—outweigh the required sacrifices.

Diminishing Returns

It functions as a warning against pursuing endeavors with diminishing returns, where continued investment of time, money, or energy no longer yields a worthwhile or proportional outcome.

Prudence and Foresight

The proverb champions prudence and foresight, advising careful consideration and strategic planning before committing to a course of action to avoid squandering resources on futile or unprofitable ventures.

Mercantile Origins

Rooted in the practical language of early modern commerce and agriculture, the proverb applies an accounting principle to everyday life, reflecting a mindset where the value of an action is measured by its tangible return.

Precursor to ROI

This proverb is a timeless, colloquial expression of the modern concept of 'Return on Investment' (ROI), demonstrating that the core principle of weighing costs against benefits is a fundamental and enduring aspect of human decision-making.

Psychology of Justification

The proverb encapsulates the psychological need to avoid wasted effort and regret. It serves as a mental shortcut for decision-making, helping to rationalize choices by framing them in terms of tangible outcomes and justification.

Rhetorical Devices

Archaic Phrasing

The phrase 'quit the cost' is an archaic formulation meaning 'repay the expense'. This lends the proverb a sense of traditional, time-honored wisdom.

Structural Flexibility

The inclusion of '(will)' makes the proverb adaptable. It can be used as a negative warning ('it will not quit the cost') or a positive encouragement ('it will quit the cost'), making it a versatile tool for expressing judgment.

Conciseness

The proverb's power lies in its direct and unadorned structure, which presents a complex economic calculation as a simple, memorable, and universally applicable statement.

cost-benefitvalueprudenceinvestmenteconomicsworthwhileness
Analyzed with gemini-2.5-pro on July 27, 2025

Transcription

Quotations

(quitt cost)

1616, DR., s.v. Hinderances, no. 979

And to instruct them, 'twill not quit the cost.

1633, G. HERBERT, Ch. Porch: Temple, p. 22

'Twill not quite for cost.

1639, CL., s.v. Industriae, p. 163

The digging of them out never quitted the cost.

1642, FULLER, Holy State, V xix, p. 437

And if you have Water plenty in your Hop-Garden, it will quit the cost in such years.

1669, WORLIDGE, Systema Agric., X, p. 210

Cross References

  • See St., no. 2105.

Annotations

Original Scan

It will not (will) quit the COST - a scanned entry from Tilley's 1950 Dictionary of Proverbs.
Scan courtesy of HathiTrust Digital Library.
Used under CC BY-NC 3.0.

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Last updated: January 27, 2026