More COST more worship

Meaning & Analysis

The more something costs in terms of money or resources, the more honor, respect, or social standing (worship) it confers upon the owner or provider.

Insights

Conspicuous Consumption

The proverb serves as a commentary on social hierarchies, suggesting that status and prestige are often performatively demonstrated through extravagant expenditure. 'Worship' here is the social admiration bought with wealth.

Effort and Reward

Beyond money, 'cost' can symbolize effort, sacrifice, or dedication. In this sense, the proverb means that the greater the personal investment one makes in a goal, the greater the resulting honor and self-worth.

Critique of Superficiality

Used ironically, the proverb critiques the superficial belief that expense guarantees value. It highlights the folly of equating price with intrinsic worth, pointing out that high cost can be a sign of poor judgment rather than high quality.

Historical Social Status

This proverb reflects the principles of conspicuous consumption, prevalent in hierarchical societies where extravagant spending was a direct measure of social standing. The use of 'worship' for 'honor' connects material expense to social reverence.

Ironic Critique of Materialism

The proverb is often used ironically, as noted in the annotation, to critique the assumption that high cost equals high quality. It subtly mocks those who choose expensive options when cheaper, equally effective alternatives exist, highlighting a cultural tension between true value and performative spending.

Psychological Heuristic

The phrase taps into the psychological heuristic of equating price with quality. It captures the cognitive bias where individuals use cost as a mental shortcut to judge worth, a tendency that remains a powerful force in modern consumer behavior.

Rhetorical Devices

Parallelism

The proverb uses a balanced, parallel structure ('More X, more Y'), creating a memorable and emphatic rhythm that reinforces the cause-and-effect relationship it describes.

Archaism

The use of the archaic term 'worship' to mean 'honor' or 'respect' lends the phrase a sense of timeless, formal authority, rooting it in an older social context where honor was a tangible asset.

Conciseness

The proverb's power lies in its extreme brevity. By stripping the idea down to four essential words, it becomes a potent and easily recalled piece of cultural wisdom.

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Analyzed with gemini-2.5-pro on July 27, 2025

Transcription

Quotations

At least (by the old proverbe) the more cost, the more worship.

1591, HARINGTON, Orl. Fur. Adv. to Rdr.
1597, BODENHAM, Wit's Commonw., f. 153v

The more cost the more honour.

a.1598, FERG., MS, no. 1305

According to the old Proverbe More cost, most Worship.

1615, G. MARKHAM, Eng. Housewife, p. 220
1616, DR., s.v. Prosperity, no. 1746.
1639, CL., p. 91

[As in a1598 Ferg.]

1668, R.B., p. 53
1670, RAY, p. 73

Much Worship, much Cost.

1687, MIEGE, s.v. Cost

[As in a1598 Ferg.]

1721, KEL., p. 317

Annotations

  1. Spoken to them that propose an expensive Thing, when a cheaper would do.

Original Scan

More COST more worship - a scanned entry from Tilley's 1950 Dictionary of Proverbs.
Scan courtesy of HathiTrust Digital Library.
Used under CC BY-NC 3.0.

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Last updated: January 27, 2026