Meaning & Analysis
Pleasant or flattering language possesses a powerful, almost magical, and potentially dangerous ability to influence and enchant people.
Insights
Deception through Flattery
The proverb serves as a warning that charming and eloquent language can be a tool for deception and manipulation, masking harmful intentions behind a pleasing facade.
The Power of Rhetoric
It speaks to the immense and almost supernatural power of rhetoric. Eloquent speech can enchant, persuade, and control minds, making it a formidable force that can be used for either good or evil.
Seduction and Allure
'Witchcraft' in words often refers to their seductive power. The proverb highlights how irresistible charm and alluring phrases can lead someone astray, particularly in romantic or social contexts.
Hidden Dangers of Appeal
It cautions against the hidden dangers of surface-level appeal. The 'witchcraft' of fair words is their ability to obscure truth and lead to poor judgment by creating an illusion of sincerity and goodwill.
Historical Fear of Witchcraft
The term 'witchcraft' evokes the historical context of the 16th and 17th centuries, where witchcraft was perceived as a real and dangerous supernatural force. This association imbues the proverb with a sense of profound peril, suggesting that manipulative language is not merely deceptive but a form of dark, irresistible magic.
Literary Resonance
Shakespeare's use in 'Hamlet,' where Claudius seduces Gertrude with the 'witchcraft of his wit,' powerfully illustrates the proverb's theme. It links eloquence directly to moral corruption and betrayal, highlighting how seductive language can mask treacherous intent.
Psychology of Persuasion
The proverb reveals a deep psychological insight into human vulnerability to flattery. It points to the cognitive bias where appealing language can bypass critical thinking, making individuals susceptible to manipulation by exploiting their desire for affirmation.
Gendered Vulnerability
The 1570 quotation, 'Fayre wordes are wont oft times, fayre women to allure,' reveals a gendered application of the proverb, reflecting historical anxieties about female rationality and susceptibility to seduction through eloquent but deceptive language.
Rhetorical Devices
Metaphor
The central metaphor powerfully equates the influence of persuasive language with 'witchcraft,' creating a strong connotation of supernatural power, enchantment, and hidden danger.
Symbolism
'Fair words' symbolize flattery and deception, while 'witchcraft' symbolizes their manipulative and irresistible power, making the abstract concept of verbal influence tangible and menacing.
Antithesis
The proverb implicitly juxtaposes the 'fair' or beautiful appearance of the words with the dark, dangerous nature of 'witchcraft,' highlighting the deceptive contrast between appearance and reality.
Transcription
Quotations
Fayre wordes are wont oft times, fayre women to allure.
We see . . that commonly faire wordes conuey the moste witchcraft.
Above all things, have a care of him your self; for surely there is Witchcraft betwixt his lips.
Shakespeare Citations
With witchcraft of his wit, with traitorous gifts—O wicked wit and gifts, that have the power So to seduce!
Cross References
Related Proverbs
Original Scan

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