To buy REPENTANCE too dear

Meaning & Analysis

To take an action for which the subsequent feeling of regret is an excessively high price to pay for any temporary benefit gained. It frames a poor decision as a transaction with a terrible return.

Insights

The High Cost of Impulsivity

The proverb serves as a powerful warning against impulsive actions driven by short-term desire. It suggests that acting without foresight is akin to making a purchase without considering its true cost, which is ultimately paid in emotional suffering.

The Value of Foresight

It metaphorically underscores the value of prudence and careful consideration. By avoiding rash decisions, one avoids having to 'purchase' the painful experience of repentance, making foresight a form of preventative wisdom.

Irreversible Consequences

The act of 'buying' repentance implies an irreversible transaction. The proverb suggests that some mistakes cannot be undone; once the 'price' of regret is paid, the consequences must be lived with, highlighting the finality of poor choices.

Economic Metaphor for Morality

The proverb frames moral choice in the language of commerce ('buy', 'dear'), a powerful technique in the early modern period when market economies were expanding. It reframes a personal failing as a bad investment, making an abstract concept (regret) tangible and quantifiable.

Humanist and Classical Roots

Its classical origin, cited by Erasmus ('Non emo tanti poenitere'), highlights its endorsement by Renaissance humanism, which valued prudence and rational judgment. The proverb serves as a concise lesson in worldly wisdom, cautioning against the kind of passion that leads to costly errors.

The Psychology of Regret

Psychologically, the proverb captures the painful feeling of cognitive dissonance that arises after a poor decision. The 'buyer's remorse' is not for a faulty product, but for a flawed action, where the lingering emotional cost far outweighs the fleeting benefit of the original choice.

Wisdom and Suffering

This proverb is philosophically linked to the idea that wisdom is often gained through suffering ('Bought wit is dear'). However, it emphasizes that such a 'purchase' is a poor bargain, advocating for foresight as a 'cheaper' alternative to learning from devastating mistakes.

Rhetorical Devices

Extended Metaphor

The central metaphor reframes the abstract concept of regret as a commodity ('repentance') that is 'bought' at a 'dear' price, making the consequences of a poor decision feel tangible and economically foolish.

Economic Diction

The use of commercial language ('buy', 'dear') grounds a moral caution in the practical, everyday world of trade and value. This economic diction makes the proverb's warning both accessible and memorable.

Aphoristic Structure

The phrase is structured as an infinitive ('To buy'), presenting the action as a general, timeless folly that one should avoid, giving it the quality of a universal maxim or warning.

regretconsequencecostprudencehindsightdecision-making
Analyzed with gemini-2.5-pro on July 1, 2025

Transcription

Quotations

Non emo tanti poenitere.

— Erasmus, Adagia 38E

He answered that his lernynge was not to bye penaunce so dere.

1508, J. FISHER, Sayings David in Psalms, p. 63

Buying that with a pound, which he cannot sell againe for a penny, repentaunce.

1580, LYLY, Euph. and His Eng., p. 26

She will buy repentance too deare.

1588, GREENE, Pandosto, p. 293

You will (at last) buy repentance with too deare a price.

1590, GREENE, Mourn. Garm., p. 178

Buy not repentance too deare.

1591, FLOR., Sec. F. XII, p. 165

They buy repentance too deare.

1602, JONSON, Poetaster, V iii 319

Repentance I'd not buy At that high rate, ten thousand times to dye.

1611, T. HEYWOOD, Gold. Age, IV, p. 68

Cross References

Original Scan

To buy REPENTANCE too dear - a scanned entry from Tilley's 1950 Dictionary of Proverbs.
Scan courtesy of HathiTrust Digital Library.
Used under CC BY-NC 3.0.

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Last updated: January 27, 2026