That is a loud ONE

Meaning & Analysis

Literally, the phrase describes a sound that has a high volume. However, its use is almost exclusively metaphorical.

Insights

A Blatant Lie

The proverb's primary meaning is a comment on a blatant and egregious lie. The 'loudness' refers to the sheer audacity and unbelievability of the falsehood, which makes it obvious and impossible to overlook.

Gross Exaggeration

It can also refer to any form of gross exaggeration or a 'tall tale'. In this sense, the 'loudness' is the extremity of the claim, which is so over-the-top that it commands attention.

Attention-Seeking Behavior

The phrase can characterize an attention-seeking statement. A person telling 'a loud one' may be doing so not just to deceive, but to create a spectacle and make themselves the center of focus through shocking or unbelievable claims.

Synesthetic Metaphor

This proverb employs a synesthetic metaphor, transferring the sensory quality of 'loudness' from the auditory realm to the abstract concept of a lie. The loudness signifies a falsehood so blatant and audacious that it assaults one's sense of reason, much like a jarring noise disrupts silence.

Ironic Understatement

The expression's power lies in its colloquial and understated tone. By calling an outrageous lie merely 'a loud one', the speaker uses irony to dismiss the falsehood, highlighting its absurdity without engaging in a direct, angry confrontation. It is a tool of social commentary on credibility and trust.

Objectification of Deceit

The capitalization of 'ONE' in the source text objectifies the lie, treating it as a singular, notable event. This transforms a simple act of deception into a memorable and distinct specimen of falsehood, worthy of being singled out for its sheer audacity.

Psychology of Disbelief

Psychologically, the proverb captures the jarring feeling of cognitive dissonance experienced when faced with a flagrant untruth. The lie is 'loud' because it is impossible to ignore and demands attention, forcing the listener to acknowledge the gap between the statement and reality.

Rhetorical Devices

Metaphor

The core of the proverb is the metaphor mapping the sensory attribute of 'loudness' onto the abstract quality of a lie's blatancy.

Idiom

The phrase is a classic idiom, where the meaning is not deducible from the individual words but is understood culturally as a single unit referring to a falsehood.

Emphasis

The capitalization of 'ONE' serves to emphasize the specific lie in question, isolating it as a particularly remarkable example of its kind.

liedeceptionmetaphorexaggerationidiomaudacity
Analyzed with gemini-2.5-pro on June 29, 2025

Transcription

Quotations

*A great lie.

1678, RAY, p. 89

Original Scan

That is a loud ONE - a scanned entry from Tilley's 1950 Dictionary of Proverbs.
Scan courtesy of HathiTrust Digital Library.
Used under CC BY-NC 3.0.

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Last updated: January 27, 2026