He has made a good MARKET

Meaning & Analysis

Literally, the phrase means that someone has conducted successful business at a market, achieving a profitable or advantageous result from their transactions.

Insights

Seizing Opportunity

The proverb metaphorically describes the successful seizing of any opportunity. It extends the idea of a good trade to any situation where a person has skillfully and advantageously capitalized on the circumstances.

Successful Achievement

It serves as a broader metaphor for achieving any desired goal or favorable outcome, especially through negotiation or persuasion. The 'market' represents the situation, and 'making' it means concluding it successfully.

Social and Romantic Success

In a social or romantic context, it means to successfully win favor, persuade someone, or achieve a desired social standing, as if completing a successful negotiation.

The Market as a Social Metaphor

The proverb reflects the centrality of the market in early modern life, not just as a place of commerce but as a primary forum for social interaction and opportunity. It elevates this everyday setting into a powerful metaphor for life's broader negotiations and endeavors.

Economic Framing of Success

This phrase illustrates a growing commercial mindset in the 16th and 17th centuries, where personal, social, and even romantic achievements are framed in the transactional language of business. Success in any field is equated with a profitable outcome.

Psychology of Agency

The proverb underscores a psychology of proactive opportunism. The individual actively 'makes' their market, implying skill, strategy, and the agency to turn a situation to one's advantage, rather than passively awaiting fortune.

Rhetorical Devices

Metaphor

The entire phrase operates as a metaphor, where the concrete action of succeeding in a commercial 'market' is used to represent success in any abstract endeavor.

Idiom

The expression is a classic idiom, where the collective meaning—to succeed or capitalize on an opportunity—is distinct from the literal definitions of the individual words.

Synecdoche

The term 'market' functions as a synecdoche, representing not just the physical place but the entire ecosystem of opportunity, negotiation, and potential for gain.

opportunitysuccesscommercestrategyachievementnegotiation
Analyzed with gemini-2.5-pro on September 6, 2025

Transcription

Quotations

Well sir, if your market may be made no where els, home again.

1590, LODGE, Rosalynnde, p. 104

I stepping to her with a dunstable tale made vp my market.

1594, NASHE, Unfort. Trav., p. 263

Is it even So? Quack's thread is fairly spun, Quack may go home again, his market's done.

1649, QUARLES, Virgin Widow I, p. 293
1659, HOW., Fr. Prov., p. 24

He knows how to make his market (make use of his time) well enough.

1672, WALK., 10, p. 34

Original Scan

He has made a good MARKET - a scanned entry from Tilley's 1950 Dictionary of Proverbs.
Scan courtesy of HathiTrust Digital Library.
Used under CC BY-NC 3.0.

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Last updated: January 27, 2026