Forsake not (He loses) the MARKET for the toll

Meaning & Analysis

Do not avoid going to the market, a place of significant opportunity, simply to save the small fee required for entry or passage (the toll). Doing so results in a much greater loss of potential profit.

Insights

Warning Against Short-Sightedness

The proverb is a warning against short-sightedness, where an excessive focus on a minor, upfront cost or inconvenience (the 'toll') causes one to miss out on a significant, valuable opportunity (the 'market').

Necessary Investment

It illustrates the principle that achieving a greater goal often requires a small, necessary sacrifice or investment. The 'toll' symbolizes the price of admission or the initial effort needed to pursue a worthwhile endeavor.

Overcoming Minor Obstacles

The saying advises against being deterred by minor obstacles. The 'toll' represents any small barrier that stands in the way of a larger objective, suggesting that such impediments should be overcome rather than allowed to halt progress.

Calculated Risk-Taking

It cautions against a paralyzing fear of small, certain losses (paying the toll) that prevents the pursuit of larger, though less certain, gains (success in the market). It advocates for calculated risk-taking over total risk-avoidance.

Historical Economic Context

Grounded in the historical reality of market economies where tolls were common for passage or entry, the proverb reflects a fundamental principle of commerce: small, necessary expenditures are required to access larger opportunities for profit. To refuse the toll is to misunderstand basic economic strategy.

Penny Wise, Pound Foolish

This proverb is a classic illustration of the 'penny wise, pound foolish' principle. It critiques the psychological tendency to focus excessively on minimizing small, immediate costs at the expense of securing much larger, long-term gains, a cognitive bias that leads to self-sabotage.

Opportunity Cost

The proverb directly addresses the concept of opportunity cost. The true loss is not the money paid for the toll, but the entire value of the market that is forfeited by avoiding it. It teaches a crucial lesson in evaluating decisions based on potential gains, not just immediate expenses.

Cultural Parallels

The cross-reference 'Lose not a hog for a halfpennyworth of tar' reinforces the theme. Both proverbs warn against false economy, where scrimping on a minor but critical investment leads to the loss of a far more valuable asset. This parallel highlights the universality of the principle.

Rhetorical Devices

Metaphor

The core of the proverb lies in the powerful metaphor where the 'market' symbolizes grand opportunity and the 'toll' represents a minor, necessary cost, making the abstract idea of strategic thinking tangible.

Antithesis

The proverb juxtaposes the small, insignificant 'toll' with the vast, opportunity-rich 'market', creating a stark contrast that emphasizes the foolishness of the choice.

Imperative Mood

The phrasing 'Forsake not' uses the imperative mood, casting the proverb as a direct, forceful piece of advice or a command, which enhances its didactic impact.

opportunityinvestmentshortsightednessstrategycostrisk
Analyzed with gemini-2.5-pro on September 6, 2025

Transcription

Quotations

1623, CAM., p. 269

(He loses).

1637, CAM., p. 297
1639, CL., s.v. Difficultatis, p. 88
1659, N.R., p. 34

(He looseth).

Ibid., p. 48
1664, COD., p. 192
1670, RAY, p. 119

Cross References

Original Scan

Forsake not (He loses) the MARKET for the toll - a scanned entry from Tilley's 1950 Dictionary of Proverbs.
Scan courtesy of HathiTrust Digital Library.
Used under CC BY-NC 3.0.

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Last updated: January 27, 2026