Meaning & Analysis
The proverb asserts that a statement or belief is factual simply because it is universally repeated or held by the general public.
Insights
The Power of Social Proof
Metaphorically, it describes the psychological principle of social proof, where individuals assume the actions and beliefs of the majority are correct. It highlights the human tendency to conform to popular opinion, treating consensus as a proxy for objective truth.
Validation through Consensus
The proverb suggests that widespread agreement serves as a powerful form of validation. A belief that survives the scrutiny of the entire community is implied to have been tested and found true, reflecting a faith in collective wisdom.
The Genesis of Rumor
It illustrates how rumors or common gossip can achieve the status of accepted fact. The sheer volume of repetition lends a statement an authority it may not deserve, blurring the line between popular belief and verifiable truth.
Public Opinion as Reality
This interpretation suggests that what "every man says" creates its own reality. Whether factually true or not, a universally held belief shapes social norms, reputations, and actions, becoming a powerful force in its own right.
Echoes of 'Vox Populi'
The proverb resonates with the classical concept of "Vox populi, vox Dei" (the voice of the people is the voice of God), which posits that popular opinion holds a form of ultimate authority. This reflects a deep-seated, though often contested, belief in the moral and factual legitimacy of the collective.
Psychology of Conformity
The saying taps into the psychological bias known as "argumentum ad populum" or the bandwagon effect. It reveals a cognitive shortcut where individuals substitute the hard work of critical evaluation with the easier path of social consensus, often for reasons of social cohesion or fear of dissent.
A Warning Against Mob Mentality
While appearing to endorse consensus, the proverb implicitly warns of its dangers. It highlights the vulnerability of truth in the face of mass hysteria, propaganda, or widespread misinformation, where a falsehood, if repeated enough, can supplant reality. The cross-reference "If all men may say that thou art an ass then bray" illustrates this coercive power.
Rhetorical Devices
Hyperbole
The phrase "every man" is a clear hyperbole, as it's impossible for a belief to be held by literally everyone. This exaggeration serves to emphasize the overwhelming power and perceived universality of the popular opinion.
Authoritative Declaration
The proverb is phrased as a simple, declarative statement, which gives it the weight of an indisputable maxim or a self-evident truth. This straightforward structure discourages questioning and reinforces its authority.
Synecdoche
"Man" is used as a synecdoche to represent all of society or the collective populace. This linguistic choice generalizes the concept, making the "voice of the people" a singular, unified entity.
Transcription
Quotations
(It is lyke to be true that).
It nedes muste be true which euery man doth say.
(It must nedes be true, that).
That which is in euerye mans mouthe, is not spoken with out cause. . The Englyshe prouerbe sayeth thus: It is lyke to be true that euery man sayeth.
It must be trew quhilk al men sayes.
(that all men say).
[As in 1546 Hey.].
[As in 1546 Hey.].
That is true that most men say.
(It is like to be true that).
It is like to be true that every one sayth.
(that all men sayes).
(It must needs be true what).
(that all men sayes).
That is true which all men say.
Cross References
Related Proverbs
Original Scan

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