For FASHION's sake, as dogs go to the market (to church)

Meaning & Analysis

Some people do things only because it is the fashion or custom—just as dogs go to the market or church, following the crowd or out of habit, without genuine purpose or understanding.

Insights

Conformity without Conviction

The proverb satirizes those who adopt behaviors, beliefs, or affiliations merely to follow prevailing trends or to fit in, rather than out of genuine interest, belief, or necessity.

Superficial Participation

It critiques empty participation or public displays made only to keep up appearances, highlighting a lack of true engagement or sincerity.

Historical and Social Commentary

Historically, dogs roamed freely in cities, often following crowds to public spaces out of instinct rather than intention. The proverb humorously equates this with people who join movements, parties, or social rituals simply because it is fashionable, not meaningful.

Moral Caution

The saying implicitly warns against the erosion of individuality and integrity that comes from blind conformity, encouraging listeners to reflect on the authenticity of their actions.

Cultural Universality

Many cultures have similar sayings about 'running with the herd' or 'jumping on the bandwagon,' reflecting widespread suspicion of trend-driven behavior.

Rhetorical Devices

Simile

The comparison to dogs going to the market or church creates a vivid, humorous image, highlighting the mindlessness of fashion-followers.

Irony

There is sharp irony in likening human social behavior to that of dogs, exposing the ridiculousness of unthinking conformity.

Colloquialism

The proverb’s informal tone and animal imagery make it accessible and memorable, enhancing its satirical bite.

conformityfashionsuperficialityironysocial-critiqueauthenticity
Analyzed with gpt-4.1 on July 12, 2025

Transcription

Quotations

(goes).

1721, KEL., p. 109

(to Church).

1732, FUL., no. 1590

Annotations

  1. Spoken when we see People declare for a Party, or make a Profession, which we suppose they would not do, if it were not in Vogue.

Original Scan

For FASHION's sake, as dogs go to the market (to church) - a scanned entry from Tilley's 1950 Dictionary of Proverbs.
Scan courtesy of HathiTrust Digital Library.
Used under CC BY-NC 3.0.

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Last updated: January 27, 2026