Meaning & Analysis
One's attire and appearance should be attractive and pleasing (comely) but not ostentatious or tastelessly showy (gaudy).
Insights
Substance over Style
The proverb serves as a broader guide for conduct and character, advocating for genuine, understated excellence over loud, superficial displays of virtue or talent. It suggests that true quality does not require ostentatious advertisement.
Principle of Propriety
It reflects a principle of social decorum, valuing graceful appropriateness and good taste above attention-seeking behavior. It advises one to fit in elegantly rather than stand out garishly.
Critique of Materialism
The proverb can be interpreted as a call for mindful consumption and a rejection of materialism. It encourages valuing lasting quality and timeless elegance over fleeting, flashy trends.
Social Class and Taste
This proverb reflects early modern English social ideals, particularly the tension between aristocratic extravagance and the emerging bourgeois and Puritan values of modest, tasteful display. Shakespeare's parallel advice, 'rich, not gaudy', encapsulates the desire to project status through quality and refinement rather than ostentatious vulgarity.
The Golden Mean
The proverb champions the classical virtue of the 'golden mean'—a balance between two extremes. It advocates for an aesthetic and ethical middle ground, avoiding both neglect (uncomeliness) and excessive ornamentation (gaudiness), promoting a principle of measured elegance.
Psychology of Aesthetics
Psychologically, the proverb suggests that true self-worth is reflected in understated confidence, while gaudiness can signal insecurity or a need for external validation. It prioritizes intrinsic quality over superficial attention-seeking.
Rhetorical Devices
Antithesis
The proverb is built on a sharp contrast between 'comely' (positive, tasteful) and 'gaudy' (negative, excessive), making its prescriptive message clear and impactful.
Brevity and Parallelism
Its power lies in its extreme brevity and balanced structure. This concise, parallel form makes it a memorable and easily applicable rule of thumb.
Transcription
Quotations
Let thy attire be comely, not gorgeous.
Shee knowes the vse of Apparell.. making this her Impreze: Comely, not Gaudy.
Shakespeare Citations
Costly thy habit as thy purse can buy.. rich, not gaudy.
Cross References
- See App., p. 438.
Related Proverbs
Original Scan

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