Great CARES are great merchandise

Meaning & Analysis

The proverb literally equates significant worries, responsibilities, or burdens ('great cares') with valuable goods or commodities ('great merchandise'). It suggests that possessing things worthy of great concern is a form of wealth itself.

Insights

The Burden of Wealth

The proverb asserts that substantial wealth, status, or power inevitably brings a heavy burden of responsibility and anxiety. The possessions ('merchandise') and the worries ('cares') are two sides of the same coin.

Responsibility as Value

This interpretation suggests that the act of taking on and managing significant responsibilities is, in itself, a valuable endeavor. The capacity for diligence and concern is a form of social and economic capital that yields returns.

The Price of Ambition

The proverb can be read as a comment on the cost of ambition. To acquire valuable things in life ('great merchandise'), one must accept the accompanying psychological toll ('great cares') as part of the price.

Economic Framing of Anxiety

This proverb reflects a capitalist or merchant-class worldview, framing psychological burdens in economic terms. The language of 'merchandise' directly equates the anxieties of ownership and responsibility with valuable, tradable goods, suggesting that worry is a direct indicator of one's assets and status.

The Paradox of Success

The proverb captures the psychological paradox wherein the objects of ambition—wealth, power, and possessions—are themselves the primary sources of stress. It normalizes this anxiety as a natural and even desirable byproduct of success, a kind of proof of one's high standing.

Worry as a Status Symbol

This saying serves as a subtle status marker. To have 'great cares' implies one is important enough to have significant responsibilities, contrasting with the 'little care' of those with 'little wealth'. It presents a life of worry not as a misfortune but as an emblem of consequence.

Rhetorical Devices

Metaphor

The proverb is built on a direct metaphor that compares an abstract emotional state ('cares') to a tangible economic asset ('merchandise'), making the concept of responsibility feel concrete and quantifiable.

Parallelism

The balanced 'Great... are great...' structure creates a memorable and emphatic equation, reinforcing the direct, proportional relationship between responsibility and value.

Irony

There is a subtle irony in positively framing a negative experience (worry) as a desirable commodity (merchandise), highlighting the complex human relationship with the burdens of success.

wealthresponsibilityanxietyambitionburdenstatus
Analyzed with gemini-2.5-pro on July 20, 2025

Transcription

Quotations

1616, WITHALS, p. 541

Great Care is great Merchandizing.

1664, COD., p. 194

Cross References

Original Scan

Great CARES are great merchandise - a scanned entry from Tilley's 1950 Dictionary of Proverbs.
Scan courtesy of HathiTrust Digital Library.
Used under CC BY-NC 3.0.

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Last updated: January 27, 2026