They buy good CHEAP that bring nothing home

Meaning & Analysis

The cheapest bargain is to buy nothing at all. Someone who goes shopping but returns empty-handed has spent no money, thereby getting a 'good deal' by acquiring nothing.

Insights

The Virtue of Abstention

The proverb argues that sometimes the most advantageous course of action is inaction. By choosing not to engage or commit, one avoids potential losses, risks, and the negative consequences of a poor decision.

Critique of False Economy

Interpreted sarcastically, the proverb criticizes excessive frugality or indecisiveness. The person who is too afraid to spend or take a risk ends up with nothing, rendering their 'savings' meaningless as they have gained no value or benefit.

Risk and Reward

The proverb highlights the fundamental trade-off between risk and reward. The only certain way to avoid the risk of a bad deal is to forgo the possibility of a good one, illustrating that absolute safety comes at the cost of potential gain.

Marketplace Witticism

Originating in market banter, this proverb serves as a witty retort to hagglers, suggesting that the only way to achieve a lower price is to abstain from purchasing altogether. It frames the act of not spending as the ultimate, albeit useless, bargain.

Economic Principle

The proverb is a folk expression of the economic principle of opportunity cost. While the person who buys nothing saves money, they incur the 'cost' of the lost opportunity—the benefit or utility they would have gained from a wise purchase.

Psychology of Risk Aversion

This saying champions the avoidance of 'buyer's remorse' through complete inaction. It reflects a psychological preference for preventing a negative outcome (a bad purchase) over risking it to achieve a positive one (a good purchase), highlighting a mindset of extreme risk aversion.

Rhetorical Devices

Paradox and Irony

The proverb is built on a paradox: the act of 'buying' results in 'nothing'. This logical contradiction creates a memorable irony that underscores the folly of prioritizing cost over value.

Antithesis

The phrase contrasts the positive concept of a 'good cheap' deal with the empty result of 'bringing nothing home', effectively highlighting the tension between saving money and acquiring value.

Epigrammatic Phrasing

The proverb's compact, memorable structure allows it to convey a complex economic and psychological idea with maximum impact and brevity.

valuecostinactionironyriskeconomy
Analyzed with gemini-2.5-pro on July 22, 2025

Transcription

Quotations

(who brings).

a.1598, FERG., MS, no. 1258

(that brings).

1668, R.B., p. 52

*Spoken to them that think our Pennyworth too dear.

1721, KEL., p. 318

Original Scan

They buy good CHEAP that bring nothing home - a scanned entry from Tilley's 1950 Dictionary of Proverbs.
Scan courtesy of HathiTrust Digital Library.
Used under CC BY-NC 3.0.

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Last updated: January 27, 2026