To set the fair (best) SIDE forward (outward)

Meaning & Analysis

To physically position an object so that its most attractive or unblemished side is visible, hiding any flaws or less appealing parts from view.

Insights

Impression Management

To present oneself or a situation in the most favorable way possible, emphasizing positive attributes and deliberately concealing weaknesses or negative aspects to create a good impression.

Strategic Concealment

Can imply a strategic, and potentially deceptive, act of creating a misleadingly positive appearance to manipulate perception, gain an advantage, or sell an idea, product, or oneself.

Confident Self-Presentation

Represents the act of approaching a challenge or new situation with confidence and optimism, focusing on one's strengths and potential for success rather than dwelling on shortcomings.

Critique of Superficiality

A critical interpretation suggesting a focus on superficial appearances over substance, leading to a shallow or inauthentic representation that ignores the true, complex nature of a person or issue.

Social Performance

Reflects a timeless social strategy, particularly relevant in historical contexts like the 17th-century court life referenced by Pepys, where public perception and reputation were critical for social and political survival. It underscores the performative aspect of social interaction.

Modern Digital Identity

The proverb is highly relevant in the digital age, where social media platforms encourage users to curate an idealized version of their lives, meticulously 'setting the fair side forward' while concealing imperfections and struggles.

Psychological Impression Management

This proverb taps into the psychological principle of impression management, a fundamental human behavior aimed at influencing others' perceptions. It highlights the cognitive bias to present oneself in the best possible light to gain social acceptance and advantage.

Rhetorical Devices

Metaphor

The physical act of turning an object's 'fair side' outward serves as a direct and effective metaphor for the abstract concept of managing one's public image and reputation.

Alliteration

The alliteration in 'fair side forward' creates a memorable, rhythmic quality that enhances its proverbial feel and makes it easy to recall and repeat.

Implied Juxtaposition

The proverb implicitly juxtaposes the visible 'fair side' with an unseen, presumably flawed, other side, creating a tension that drives its meaning about appearance versus reality.

impressionreputationappearancestrategydeceptionsuperficiality
Analyzed with gemini-2.5-pro on November 25, 2025

Transcription

Quotations

He sets the faire side forward.

1639, CL., p. 131

He was always a conceited man, and one that would put the best side outward.

1663, PEPYS, Diary Nov. 9, III 338

The Duke of Espernon . . endeavour'd nevertheless all he could to turn the best side outward.

1670, C. COTTON, Life Espernon, II viii, p. 364

Cross References

Original Scan

To set the fair (best) SIDE forward (outward) - a scanned entry from Tilley's 1950 Dictionary of Proverbs.
Scan courtesy of HathiTrust Digital Library.
Used under CC BY-NC 3.0.

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Last updated: January 27, 2026