More PROFIT and less honor

Meaning & Analysis

It is better (or more common) to seek or gain material profit than to receive honor or recognition.

Insights

Conflict of Values

The proverb metaphorically highlights the tension between material gain and moral or social esteem, suggesting that pursuing profit often requires sacrificing honor, and vice versa.

Pragmatism Over Idealism

It suggests a pragmatic, even cynical, approach to life, where tangible rewards are valued above intangible ones such as reputation or virtue. Honor is seen as less attainable or less useful than profit.

Social Critique

The saying also serves as a critique of societies or individuals who prioritize wealth over principles, implying that honorable conduct is often overshadowed by the pursuit of gain.

Historical Economic Morality

Throughout history, proverbial wisdom has often contrasted the pursuit of wealth with the demands of honor or virtue. This saying—attested in Italian and other European sources—reflects enduring anxieties about the moral cost of material success.

Universal Theme

Similar proverbs abound in many cultures (e.g., 'Honor and profit lie not in one sack'), demonstrating a widespread awareness that ethical integrity and financial gain rarely align.

Psychological Implication

The proverb hints at the rationalization that personal advancement often involves compromise, and that social systems tend to reward cunning or ambition over uprightness.

Rhetorical Devices

Antithesis

Juxtaposes 'profit' and 'honor' to emphasize the choice and conflict between competing goods, enhancing the proverb’s memorability.

Parallelism

The mirrored structure ('more profit and less honor') makes the opposition clear and gives the proverb a rhythmic, balanced feel.

Ellipsis

The succinct, verbless phrasing conveys universality and lends itself to broad application.

profithonorconflictvaluespragmatismmorality
Analyzed with gpt-4.1 on July 10, 2025

Transcription

Quotations

Bettre is to haue more of prouffyt and lasse honour.

c.1500, Melusine, XXXIV, p. 238

*An Italian Prov[erb].

1623, WOD, p. 511

Who seeks after honour, shuns gain.

1666, TOR., It. Prov. 2, p. 114

Cross References

Original Scan

More PROFIT and less honor - a scanned entry from Tilley's 1950 Dictionary of Proverbs.
Scan courtesy of HathiTrust Digital Library.
Used under CC BY-NC 3.0.

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Last updated: January 27, 2026