A MAN must sell his wares according to the rates of the market

Meaning & Analysis

A merchant must price their goods based on the current, prevailing prices in the marketplace to be successful.

Insights

Adaptation to Circumstance

The proverb advises that one must adapt to prevailing circumstances and social conventions. To succeed, an individual must tailor their actions, ideas, or skills ('wares') to the demands and expectations ('rates') of their environment ('the market').

Submission to External Forces

It suggests that success is often dictated by external forces beyond individual control. One's intrinsic value or effort is secondary to the demands of the system in which they operate, requiring conformity and strategic positioning.

Pragmatism over Idealism

This serves as a warning against idealism or inflexibility. It implies that holding out for a self-determined 'price' or value that the world does not recognize will lead to failure; one must be realistic and pragmatic.

Economic Pragmatism

This proverb encapsulates the fundamental economic principle of supply and demand, reflecting a worldview where value is determined not by the producer's labor or sentiment, but by external market forces. It champions pragmatism over idealism.

Social Conformity

The cross-reference 'As the market goes wives must sell' reveals the proverb's broader application to social dynamics, suggesting that individuals must adapt their personal 'value' or behavior to align with prevailing social norms and expectations to succeed or find acceptance.

Psychology of Realism

Psychologically, the proverb serves as a corrective against stubbornness or an inflated sense of self-worth. It advises individuals to realistically assess their environment and adjust their expectations and offerings to what the 'market'—be it a job market, social circle, or intellectual community—is willing to accept.

Rhetorical Devices

Extended Metaphor

The proverb uses the 'market' as a broad metaphor for any social, professional, or economic environment, and 'wares' to represent one's skills, ideas, or contributions.

Imperative Mood

The use of the word 'must' gives the proverb a strong, prescriptive tone, presenting its advice not as a suggestion but as a necessary rule for survival and success.

Didactic Tone

The proverb has a straightforward, declarative structure that makes its commercial and social lesson clear, memorable, and easily applicable.

economicspragmatismadaptabilityrealismconformitysocial-norms
Analyzed with gemini-2.5-pro on August 24, 2025

Transcription

Quotations

If thou bee wise . . make thy market while the chaffer is set to sale.

1584, GREENE, Arbasto, p. 224

(rate).

1616, DR, no. 1763

Men must make there market as the time serves.

1659, N.R., p. 78
1664, COD., p. 185

(his ware after the).

1670, RAY, p 23

As the Market goes Wares must sell.

1721, KEL., p. 52

You must sell, as Markets go.

1732, FUL., no. 5969

Cross References

Original Scan

A MAN must sell his wares according to the rates of the market - a scanned entry from Tilley's 1950 Dictionary of Proverbs.
Scan courtesy of HathiTrust Digital Library.
Used under CC BY-NC 3.0.

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Last updated: January 27, 2026