Meaning & Analysis
Literally, this is a regional simile from Devonshire meaning 'as soft as a quagmire'. 'Plum' here means plump or soft, and a 'jugglemar' (or 'juggle-mire') is a local term for a bog or swamp.
Insights
Deceptive Appearances
The proverb metaphorically describes something that appears invitingly soft or stable on the surface but is actually treacherous, unstable, and dangerous, much like a bog that looks like solid ground.
Lack of Moral Fiber
It can be used to characterize a person who is morally weak, overly compliant, or lacking in substance. They are 'soft' and yield to any pressure, offering no firm resistance or foundation.
A State of Entrapment
The simile can represent a situation, such as a bad debt or a toxic relationship, that is easy to sink into but almost impossible to escape from. The initial 'softness' is a trap that leads to being stuck.
Geographical and Cultural Specificity
The proverb's use of 'Jugglemear', a Devonshire dialect term for a quagmire, anchors it in a specific regional landscape. It reflects a time when the dangers of the natural environment, like bogs, were a part of common experience, making the simile both vivid and immediately understood by its original audience.
Psychology of Deception
The simile warns against being deceived by appearances. A bog can look like solid ground, and something described as 'plum' (plump, soft) might seem harmless or attractive, yet it can be treacherous and entrapping. This reflects a deep-seated psychological awareness of hidden dangers.
Linguistic Heritage
This proverb preserves an archaic or dialectal meaning of 'plum' as 'soft' or 'plump', distinct from its modern association with the fruit. It serves as a linguistic artifact, capturing the evolution and regional variation of the English language.
Rhetorical Devices
Simile
The proverb is structured as a direct comparison using 'as...as', which makes its meaning clear and emphatic.
Regionalism
The use of the specific, obscure dialect word 'Jugglemear' gives the proverb a strong sense of place and historical authenticity, even if the term is no longer in common use.
Assonance
The phrase uses assonance with the repeated 'u' sound in 'plum' and 'Jugglemear', creating a memorable and slightly playful phonetic quality that contrasts with the dangerous meaning.
Transcription
Quotations
*Devonsh. i.e. As soft as a quagmire.
Related Proverbs
Original Scan

Used under CC BY-NC 3.0.