Meaning & Analysis
If people collectively are determined to be deceived, one should not interfere and should simply allow the deception to happen.
Insights
Cynicism about Human Nature
Expresses a deeply cynical view of human nature, suggesting that gullibility is a fundamental and unchangeable characteristic of humanity, making any effort to enlighten the masses a pointless endeavor.
Justification for Deception
The proverb can be used as a rationalization for deceit. It frames the act of manipulation not as an immoral imposition but as the fulfillment of a pre-existing desire on the part of the deceived, thereby absolving the deceiver of responsibility.
A Principle of Consequences
It implies a principle of radical personal or collective responsibility. If a society chooses to embrace foolishness and believe lies, it must be allowed to experience the natural consequences of that choice without intervention.
Fatalistic Resignation
The proverb reflects a profound sense of resignation toward societal folly. It is a statement of surrender from those who may have once tried to combat ignorance but have concluded it is an unbeatable force.
Classical Roots in Political Philosophy
The proverb's earliest English citation in Burton's 'Anatomy of Melancholy' connects it to a classical debate (Augustine on Scaevola) about the use of 'pious frauds' to maintain social order, suggesting that deceiving the masses can be seen as a tool of governance.
Pragmatic Exploitation
The phrase resonates with the cynical pragmatism often attributed to figures like P.T. Barnum ('There's a sucker born every minute'), reflecting a worldview where exploiting human gullibility is not a moral failing but a response to an inherent human trait.
Psychology of Willful Ignorance
The proverb taps into the psychological concept of willful ignorance, where individuals or groups prefer comforting falsehoods over challenging truths. It implies a demand for deception that manipulators merely supply.
Critique of Mass Delusion
It serves as a timeless commentary on the nature of propaganda and demagoguery, suggesting a fatalistic acceptance that if a populace is eager to believe falsehoods, attempts to enlighten them are futile.
Rhetorical Devices
Repetition (Epizeuxis)
The repetition of 'be gulled' creates a powerful, rhythmic cadence that emphasizes the core idea and lends it an air of inevitable, circular logic.
Personification
'The WORLD' is personified as a single entity possessing a collective will to be deceived, transforming a simple observation into a sweeping, philosophical pronouncement on humanity as a whole.
Fatalistic Tone
The proverb's tone is one of detached, cynical fatalism. The phrase 'let it be' signifies a passive acceptance of what the speaker regards as an unchangeable and perhaps deserved reality.
Conditional Structure
The 'If... let...' construction frames the statement as a logical conclusion derived from an observed premise, giving the cynical advice a veneer of rationality and inevitability.
Transcription
Quotations
Austin censures Scaevola saying . . that it was a fit thing cities should be deceived by religion, according to the diverb, If the world will be gulled, let it be gulled.
Cross References
- See Sm., p. 211.
Related Proverbs
Original Scan

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