Meaning & Analysis
The phrase literally means to ask for the current time of day. However, historical usage shows it was often employed not as a genuine question but as a prompt for a witty or insulting retort, or to ask a foolish and obvious question.
Insights
Absurd Inquiry
The question symbolizes a pointless or absurd inquiry, especially when the answer is obvious. Torriano’s 1666 citation compares it to asking 'what's a clock when it strikes,' highlighting its use to mock a lack of awareness.
Feigned Ignorance
Asking the time can be a social maneuver to express boredom or to deliberately change the subject. It functions as a verbal cue that one is disengaged from the current conversation, redirecting focus through a seemingly neutral question.
A Prompt for Wit
Within literary contexts, particularly in Elizabethan and Restoration comedy, asking the time serves as a setup for a witty exchange or a 'girde' (a jest or taunt). It is less about finding out the time and more about initiating a verbal duel.
Rejection of Social Convention
In Shakespeare's 'As You Like It', asking the time in a forest ('There's no clock in the forest') metaphorically represents a challenge to the relevance of structured, societal time in a natural or pastoral setting, highlighting a conflict between two different ways of life.
Literary and Social Context
The phrase's use in literature by authors like Shakespeare and Swift reveals its role as a social and rhetorical device. In a world increasingly governed by mechanical time, asking the hour could be a genuine inquiry, a display of wit, or a marker of one's detachment from societal norms, as in a forest where 'no clock' exists.
Technological and Cultural Shift
The proverb captures a cultural moment where personal time-telling devices were not ubiquitous. The act of asking the time could thus be used to expose another's ignorance or foolishness, as highlighted by the sharp retort in Swift's 'Polite Conversation', turning a simple question into an insult.
Psychological Subtext
Psychologically, the act of asking a mundane question like 'what's o'clock?' can serve as a conversational gambit. It can be a tool for distraction, a subtle expression of boredom, or a test of another's wit, revealing the complex subtext that often underlies simple social interactions.
Rhetorical Devices
Rhetorical Question
The phrase is often used as a rhetorical question, where the speaker is not seeking information but is instead making a statement about the situation's absurdity or the other person's foolishness.
Irony
The humor and impact of the phrase often derive from situational irony, such as asking for the time in a place where it is irrelevant (a forest) or at a moment when it is self-evident (a clock striking).
Social Commentary
The question functions as a form of social commentary, using a mundane interaction to critique social behaviors, expose ignorance, or highlight the clash between natural and regulated modes of living.
Transcription
Quotations
Theres a glieke for you, let me haue my girde.—On thy conscience tell me what tis a clocke?
To ask in what month Twelftide falls in, viz. to ask an absurd question, to ask what's a clock when it strikes.
Pray, miss, what's a clock? —Why, you must know, 'tis a thing like a bell, and you a fool that can't tell.
Shakespeare Citations
I pray you, what is'to'clock? —You should ask me, what time o' day. There's no clock in the forest.
Original Scan

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