MEASURE thrice what thou buyest and cut it but once

Meaning & Analysis

Originating from trades like tailoring or carpentry, the proverb advises one to check measurements multiple times for accuracy before making a single, irreversible cut into a piece of material.

Insights

Prudence in Action

Emphasizes the critical importance of thorough planning, research, and consideration before taking a decisive and often irreversible action. The 'measuring' represents preparation, while the 'cutting' symbolizes the final commitment.

Caution Against Irreversibility

Serves as a powerful warning against the dangers of haste and impulsivity. It highlights that many significant decisions cannot be undone, and therefore require a level of care and deliberation proportionate to their finality.

Foresight and Consequence

Illustrates the principle of resource management, where careful foresight prevents the waste of valuable assets—be it materials, time, money, or opportunities. A single mistake born of haste can nullify all resources invested.

Craftsmanship and Economy

Originating in craftsmanship like tailoring, where materials were valuable and mistakes costly, the proverb grounds its metaphorical advice in the tangible consequences of imprecision. It reflects a pre-industrial-era value system centered on resourcefulness and skillful execution.

Psychological Prudence

The proverb serves as a cognitive corrective against 'action bias'—the human tendency to favor action over inaction. It champions a deliberate, reflective approach, urging thoughtful consideration before committing to a decision with lasting consequences.

Universal Application

This maxim's wisdom is universally applicable, resonating with modern principles of due diligence in business, strategic planning in military contexts, and the general virtue of foresight in personal decisions. Its core message transcends its humble, artisanal origins.

Rhetorical Devices

Antithesis

The proverb creates a stark contrast between the repetitive, careful act of 'measuring thrice' and the singular, finality of 'cutting once,' effectively emphasizing the need for extensive preparation before a single action.

Hyperbole

The use of the number 'thrice' is a form of hyperbole, signifying not a literal count but the need for extreme, almost exhaustive, care and diligence before proceeding.

Imperative Mood

The command-based structure ('Measure... cut') gives the proverb a direct, instructional tone, making it a memorable and actionable piece of advice rather than a passive observation.

planningcautiondeliberationactionirreversibilitycraftsmanship
Analyzed with gemini-2.5-pro on September 22, 2025

Transcription

Quotations

Alwaies measure manie, Before you cut anie.

1591, FLOR., Sec. F. VI, p. 97

Measure thrice; before thou shapest once.

1623, WOD., p. 275

(and cut it once).

1659, HOW., It. Prov., p. 12
1664, COD., p. 205

Measure thrice, before you cut once.

1666, TOR., It. Prov. 6, p. 154

Spoken of Taylers, but applicable otherwise, to a thousand purposes besides.

*Note, 137, p. 164
1670, RAY, p. 17

Measure twice, cut but once.

1721, KEL., p. 255

*Take good Deliberation before you fall to actual Execution.

Measure thrice, and cut once.

1732, FUL., no. 3381

Cross References

Original Scan

MEASURE thrice what thou buyest and cut it but once - a scanned entry from Tilley's 1950 Dictionary of Proverbs.
Scan courtesy of HathiTrust Digital Library.
Used under CC BY-NC 3.0.

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Last updated: January 27, 2026