Meaning & Analysis
To spend additional money on a venture or in an attempt to recover a sum that has already been lost, thereby increasing the total amount lost.
Insights
Escalation of Commitment
Symbolizes the irrational commitment to a failing course of action simply because one has already invested significant resources (time, effort, or emotion). It's the act of compounding an initial mistake with further poor decisions.
Futile Efforts
Represents any futile effort to salvage a hopeless situation. It warns that adding more resources to a lost cause does not fix the underlying problem and only leads to greater depletion.
Chasing Losses
Illustrates the danger of letting past failures dictate future actions. The proverb advises against being driven by the desire to undo a loss, as this emotional response often leads to even poorer judgment.
Economic and Psychological Trap
The proverb is a classic articulation of the 'sunk cost fallacy', a cognitive bias where individuals continue a behavior or endeavor as a result of previously invested resources. The 1666 quotation, 'to lose the Substance, for the Shaddow', powerfully illustrates this, framing the initial loss as an illusion that one foolishly chases with tangible, valuable resources.
Principle of Prudent Investment
This saying encapsulates a timeless piece of financial wisdom, warning against the emotional temptation to double down on a failing investment in the hope of recouping losses. It serves as a practical rule for cutting losses and making rational decisions based on future prospects rather than past failures.
Universal Application
Beyond finance, the proverb applies to any situation where one invests further effort, time, or emotion into a lost cause—be it a failing project, a toxic relationship, or a flawed argument—thereby worsening the overall loss.
Rhetorical Devices
Antithesis
The stark contrast between 'good' and 'bad' money effectively highlights the folly of the action, creating a memorable and easily understood warning.
Metaphor
The proverb uses 'bad money' as a metaphor for a sunk cost or a failed investment, encapsulating a complex financial concept in a simple, tangible image.
Parallelism
The parallel structure ('good... after bad') creates a rhythmic, concise, and memorable phrase that is easily adapted to other contexts (e.g., sending good time after bad).
Transcription
Quotations
The English say, To send good Mony after bad, to lose the Substance, for the Shaddow.
Cross References
- St., no. 645.
- S951 Lose not the substance for the shadow.
Related Proverbs
Original Scan

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